Google Analytics provides an advanced monitoring system to help you fully understand the effects of both online and offline marketing expenditure.
Google Analytics takes traditional website log file and hit counter analysis to a new level of actionable intelligence about your website visitors. The insights gained from the rich data sets available through Analytics allow you to plan your online marketing strategy to maximize your return on investment. Analytics helps you uncover trends and activity patterns that indicate shifts in user behavior. Anticipating these shifts can save you money and ensure you deliver the right message to the right people at the right time.
- Analytics setup and deployment
- Code installation
- Campaign tagging
- Offline marketing tracking strategies (billboards, TV, radio, print etc.)
- Goal and conversion configuration
- Profiles, filters and segments
- Custom report setup