Enhancing your Medical SEO strategy requires the right combination of keyword quantity and quality content. You need the right medical keywords, showing up in the right places with the right amount of information and services to back up the search terms.
Simply having a medical website isn’t enough to give you good placement in the search engines. Your medical website needs to add information to the ever-growing World Wide Web, and if you are not doing your part in generating quality content you are not likely to be found by those who need your services.
How people are searching, where they are searching and what they are searching for all play equal roles in how people are using the internet to find medical practices. Staying a step ahead of the trends will keep your medical website at the top of the search results and at the fingertips of the potential patients who are looking for your services.
You can maximize your exposure in the search engines by implementing a strategy that combines multiple marketing tactics, giving you the biggest bang for your buck. To enhance your results, a customized combination of organic search engine optimization with pay-per-click advertisements might be your best bet.
Finding Balance: SEO and PPC
To most medical practitioners, SEO and PPC just sound like a jumble of letters, but these are crucial marketing strategies that require a perfect balance to give you the best results. SEO, or search engine optimization builds organic search results, while PPC or pay-per-click results show up in the paid advertisements at the top and side of the search engine results page.
For optimal placement, it is possible to dominate a search results page by showing up in both the sponsored links and at the top of the organic results. In order to do this you need synergism in your medical marketing strategy.
SEO and PPC have a lot in common. Both use the most popular keywords and draw potential clients straight into your website at the ease of a click. An SEO strategy focuses on building your website’s validity with valuable content that promotes trust between you, your clients and the search engine. PPC strategy works a bit differently. Search engines puts your page as a suggested result despite your organic placement, and you in-turn pay a premium to the search engine every time someone clicks on your link.
In order to get the most out of these two search strategies, it is important to have them working together. Here’s how:
- Synchronize your online marketing strategy: Obtaining top placement in the organic search results takes a lot of time and effort. While you are focusing on building your ideal keywords for organic search, find broader terms for your PPC results. This way you can obtain placement for terms that you are not striving for organically yet.
- Be efficient: If you are achieving high conversion rates on a keyword through organic search, then embrace that and move onto a different keyword set in your PPC plan. Accept the clicks where you are obtaining them, and work for more conversions from a different angle with the other.
- Maximize your exposure: Your SEO and PPC results should build on each other and not compete against one another. Use the organic search results for the top keywords that are most relevant for your website and focus on building conversions naturally. Your PPC can act as a good supplemental conversion force to your organic SEO results. If these two factors compete against one another, you will find yourself spending more money without maximizing results.
To get the most attention possible in the search engines, you need to put your best foot forward and attack the search results from multiple angles. This is best accomplished with one comprehensive online medical marketing strategy that uses multiple forces.