Get the Most From Patient Before and After Pictures
Before and after pictures are very important selling aspects of your medical website. These are the images potential patients will refer to in order to see just what your practice can do for them. They want to see people who are just like them, with issues concerning weight and body image, and how your practice transformed their bodies into the brand new people they are today.
Sometimes pictures are not enough for people on the Web to decide whether or not to schedule an appointment that very minute. They want to be able to see how patients’ bodies have transformed for the better in every way possible—being able to visually relate to your patients could really make a difference in whether or not website viewers make that initial phone call.
Below, I have outlined a few tips to keep in mind next time you are taking before and after photographs for your medical practice’s webpage.
Have a plain backdrop. Make sure you are taking your photos with your patients against a plain, neutral colored backdrop. A solid colored door or large wall with no paintings is great for this type of photo. This allows website viewers to solely focus on the people in the images and not become easily distracted with noisy background wallpaper or other disruptive elements.
Lighting is key. Most before and after images on the web tend to be washed out from the camera’s harsh flash. This can be solved by adding as much natural light to the room where you are having the photos taken. The natural light will be enough for the camera to see your patients clearly without having to use the flash which diminishes detail. If you aren’t able to add natural light to your photos, make sure your patients aren’t directly under a light source—this can cause unwanted shadows within your photos.
Steady the shot. When taking before and after photos, using a tripod could greatly increase the quality of the images you produce. The tripod allows the camera to stay steady and focus correctly on its subject without the chance of blurring from movement or shake. People viewing your webpage want to see clear shots of your patients—they want to see every aspect of how patients changed from before and after their medical procedures. Also, make sure you are standing at least five to seven feet from your patient and your camera is on the portrait setting rather than landscape. If you are taking cosmetic photos, move in closer to your patient but remember to maintain a clear focus.
Dress for the best. If you are able to give your patients advance notice before taking their initial picture, ask them to wear something of a solid color that is not necessarily loose fitting. Clothes should fit appropriately so viewers are able to see a clear outline of the patient’s body. This clear outline of the body is what viewers will compare between the before and after photos and allows the viewer to gauge just how much weight the patient lost. If you are unable to take before shots of your patient, simply ask them to bring a personal picture of themselves from before their weight loss surgery to use.
If you are taking cosmetic procedure before and after photos, instead of suggesting advance notice of clothes—ask patients to put on a little make-up, if they wear any, and do their hair. You want your patients to look their best when displaying their new cosmetic changes.
Record your settings. Most importantly, record your settings when taking your first set of before photos. This means writing down the time in case you used the natural light of the sun, the distance between the patient and the tripod, the patient’s clothing and any other camera-specific settings used. This way, when you take the after photos you will have the exact set-up conditions as the before photos. This will eliminate any differentiations in the images and make for more accurate photos.
Only the best. Think of your practice’s before and after page as your personal art gallery display. This is your page to post the absolute best surgical work you have done to this day. Just like works of art, you want your viewers to see everything you can do to change their lives for the better. Art is supposed to evoke feelings—and that’s exactly what you want your before and after page to do. Viewers want to see images that move them on an emotional level. These emotions end up driving people to finalize decisions. In this case, you want them to call your practice that very moment and schedule a consultation.
This may seem a little too detail-oriented for taking simple before and after pictures but keep in mind—these images are potential selling points for people perusing your website. Take the extra time to produce quality before and after photos—they truly are an important aspect of your medical website. These photographs show potential patients exactly what you can do for them.