Rochester Center for Healthy Living Website Redesign

Website Plan: Medical Website

Marketing Plan: Medical SEO

Visit the Site: Rochester Center for Healthy Living

Description: Dr Catherine Waller, a functional medicine specialist practicing in Rochester, Michigan, wished to enhance her web presence to make more information about functional medicine and anti-aging available to her patient. 

Her existing website, though well established, was not search engine friendly and contained mostly duplicated content from product suppliers and open-source information websites. Because the duplicate content was devalued by search engines, Dr. Waller’s website had poor search engine position for significant keywords in her niche and was difficult for potential patients to find.

After redesigning the Rochester Center for Healthy Living website and placing it on a dynamic publishing platform, ifXmedical content writers rewrote the entire website content to focus on high traffic keywords within Dr. Waller’s market. Using an ongoing strategy of populating the website with keyword targeted educational content; the website is gaining significant position on major search engines with a subsequent increase in both traffic and conversions.