Palmyra Surgical Website Design

Website Plan: Medical Website Plus

Marketing Plan: Medical SEO and Social Media

Visit the Site: Palmyra Surgical

Description: Dr. John Bagnato of Palmyra Surgical in Albany, Georgia required a medical website to promote gastric band surgery.   Dr. Bagato had several key objectives for his website design project.  The website had to be capable of frequent updates, maintain a blog and a growing list of patient information, support embedded video throughout, and integrate well with social media marketing initiatives.

 Using the WordPress publishing platform, ifX Medical website developers created a marketing website using one blog for showcasing patient testimonials and a second blog for weight loss tips and bariatric surgery advice.  Both blogs support video insertion into the post for interactive testimonials from patients and instructional video developed by Dr. Bagnato.

Video for the Palmyra Surgical website uses the Limelight content delivery network for fast, scalable delivery of an unlimited number of videos.

As part of Dr. Bagnato’s social media strategy, Twitter is integrated into the main page of the site displaying latest tweets as they are posted. Twitter is used as a news board for the practice to make upcoming events, important notices, and general bariatric surgery micro blog posts available to a wider audience.