New York Medical Weight Loss Website Design

Website Plan: Medical Website

Marketing Plan: Medical SEO

Visit the Site: Medical Weight Loss of New York

Description:  As a specialist in treating obesity in children and adolescents, Dr Wendy Scinta wanted a website for online marketing of her Central New York City medical practice.  Dr Scinta promotes the concept that the guess work and misinformation that works against so many dieters can be replaced by science to achieve dramatic and long-lasting weight loss.

Dr. Scinta wanted her medical website to focus on providing reliable health and weight loss information as well as showcasing the amazing result achieved by her patients.  ifXmedical redesigned the New York City office medical website to conform to the practice’s branding and marketing collateral along with fully optimizing the site to target high traffic keywords in the medical weight loss vertical market. Using a dynamic content publishing system, we added a Weight Loss Tips section to provide short, relevant weight loss ideas to the medical website’s visitors as well as providing a convenient method for adding keyword rich, internally linked content to the site on a weekly basis.

ifXmedical also provided a monthly patient email newsletter, automatically generated by the medical website, as a medium for extending the reach of the website in a more proactive way. Along with clinic news and schedules, the newsletter automatically includes summaries of the latest weight loss tips and invites readers back to the website to view the full weight loss tip and to add thoughts and ideas using the integrated commenting system.