MDSlim Bariatric Website

Website Plan: Medical Website

Marketing Plan: Medical SEO

Visit the Site: Institute for Weight Management

Description:

The Institute for Weight Management is a provider of Optifast weight loss programs in New Jersey.  Dr. Anjana Chhabra, a Board Certified bariatrician, asked ifXmedical designers to develop a medical website to promote her practice to obese individuals in and around Mt. Kisco.

IfXmedical website designers used the WordPress publishing platform as the basis for the Institute for Weight Management website following the design guidelines provided by Dr. Chhabra.

The site features a rotating banner on the home page to assist patients to locate areas of frequent interest within the site. Banner graphics are easily changed to promote specific campaigns and events as they occur.

One of the requirements of the site was to feature the dramatic weight loss results achieved by Dr. Chhabra’s patients. Using a Morphing image on the main page, success stories are highlighted and used to provide deeper access to the testimonial section of the website.

The site also features a medical weight loss tips section that allows Dr. Chhabra to contribute tips and advice on weight loss, nutrition, and exercise to both patients and casual visitors.