Florida Reflux Surgery Microsite

Website Plan: Medical Website

Marketing Plan: Medical SEO

Visit the Site: Florida Reflux Surgery

Description:

As a long-time client of ifXmedical, Dr. Jose Erbella of the Bradenton Surgical Group approached us to build a micro site to promote a new procedure he now offers. The EsophyX procedure for surgically treating gastroesophageal reflux disease is an innovative approach to preventing acid reflux.  EsophyX is a Natural Orifice Surgery performed through the patient’s mouth.

Because EsophyX is such a dramatic departure from traditional surgeries, Dr. Erbella wanted a website to showcase the unique features of the procedure as well as providing resources for people in the Florida area suffering from serious acid reflux.

Using the same structure as the Bradenton Surgical Group website with a different color treatment, the new site solidifies the Groups brand while emphasizing the differences inherent in the EsophyX procedure.  By sharing the same underlying structure if the Bradenton Surgical Group, the Florida Reflux Surgery micro site was implemented with significant cost savings over a regular custom designed website.

The Micro site possesses the same features as the Bradenton Surgical Group site with its support for video and blogging as well as a seminar schedule and prominently features contact form.