Florida Hospital LAP-BAND Microsite Design

Website Plan: Medical Website

Marketing Plan: Medical SEO

Visit the Site: Florida Hospital Memorial Medical Center

Description: To gain greater control of their LAP-BAND marketing, Florida Hospital Memorial Medical Center in Daytona Beach, Florida turned to ifXmedical to develop a bariatric surgery microsite focusing on the LAP-BAND surgery services provided by the hospital.

By separating from the main hospital website, enhanced usability and interaction features became available to the bariatric surgery program that was not available through the hospital content management system.

Using optimized content and localization techniques, the website has greatly improved its search engine position for competitive keyword phrases in the geographic locations targeted by the hospital for bariatric surgery services.

The medical website design team used a dynamic content publishing platform to give hospital personal access to schedules, blogs, articles and web pages for greater control of content and patient information.

Using a tips and advice section on the website that is shared with subscribed readers as an email newsletter, Florida Hospital Ormond Beach has achieved greater reach with its marketing, along with the ability to share timely information with patients.