Website Optimization

Website optimization is a comprehensive strategy for improving performance across an entire site and meeting multiple business objectives.  Website optimization is an ongoing process that reacts to shifts in market forces and customer trends and preferences.

Website optimization strategies are customized to meet the specific marketing objectives of a client's website. 

Our website optimization programs are described using the acronym GOALS. This represents the five key elements that our website optimization program addresses.

Growth:  Adding keyword rich content to a website increases opportunities for search engine indexing and inclusion in relevant search results

Optimization: Ensuring search engine spiders are able to navigate a website and appropriately index services and products is achieved through page optimization. 

Analysis: Integrating traffic and performance metrics into a website and monitoring specific keyword performance on top search engines provides ongoing measurement of how well a website is achieving specific business objectives.

Landing Pages: Several pages on a website have increased significance for achieving the conversion or call to action for the website.  Performance of these pages is analyzed and adjusted in a process of tuning which ensures the best conversion is achieved.

Syndication: Using email marketing, newsletters, news feeds and RSS, syndication services on a website are an additional opportunity for reaching out to potential patients and creating an ongoing relationship for stronger retention marketing strategies.

Interested in an affordable website optimization program? Contact us.