Landing Page Optimization

Landing pages perform a specific function within a website that contributes to, or is wholly responsible for, the site achieving a trackable action or conversion.

Landing page optimization uses a combination of design best practices and testing to make measurable improvements to the conversion performance of a page.

The result is a better performing landing page demonstrated through solid data and improved conversions.

Landing page optimization includes:

• Defining a specific business goal for the page
• Defining a conversion action
• Identify conversion value
• Identify page optimization elements and method
• Design alternative page versions
• Test alternatives and define best performance structure
• Implement top performing page and track