Funnel Optimization

Website funnels are a series of pages that guide customers toward a specific and measurable conversion action.  This action may be completing a contact form, signing up for a newsletter, requesting a whitepaper, or making a purchase from a shopping cart.

ifX medical funnel optimization services include:

• Defining website goals
• Identifying necessary funnels
• Identifying conversion action
• Establishing conversion value
• Adding or eliminating pages within funnel based on conversion goals
• Optimizing page content
• Establishing and coding funnel tracking metrics
• Testing funnel performance