Become GOALS Powered™
Achieve your online marketing GOALS with this innovative, effective, and economical online medical marketing program. When your website is GOALS Powered, improved visibility is guaranteed.
The five primary elements of GOALS marketing
Grow
More content means more opportunities for indexing in search engines across a wider range of relevant keywords and phrases. The concept is simple, but finding ways to add fresh, relevant content at a reasonable price is not so easy. GOALS takes care of the details by adding fresh content and changing existing content to create a dynamic experience for both human and non-human visitors.
Optimize
How easily a search engine indexing robots can navigate through your website and how quickly it can learn about your medical practice are the core elements of optimization. Each search engine publishes a list of what it looks for when indexing a website. Making sure it finds what it expects is critical for achieving top search engine ranking. GOALS uses systematic optimization to ensure search engines can accurately index your entire website and understand what you consider to be the important aspects of your practice.
Analyze
Always know where you are so you can plan where you're going. With comprehensive tracking and educated interpretation, you can focus resources on areas of your website that make a difference to your online marketing. The GOALS analytics package gives real time information about visitors to your site, how they found it, and what they are doing once they get there. Using six easily interpreted activity reports and three keyword positioning reports, you can track the effectiveness of the GOALS program and use this information, along with the expert interpretation we provide each month, to decide how your online marketing budget will serve you best.
Link
Attracting search engine and qualified visitors to your site is greatly improved by developing a network of hyper-links between your website and other related websites. Respected medical directories, local business directories, professional organizations, and non-competing medical practices all provide opportunities for increasing website traffic. GOALS systematically creates this network for you and constantly monitors the integrity and validity of links.
Syndicate
With Internet technology, you don't have to wait for people to visit your website; you can send your website to them. Syndication lets you send information to your clients through email, news readers, and mobile devices. GOALS will provide you with consumer news feeds, newsletters and bulletin boards capable of reaching out to your customers wherever they may be.
What GOALS Provides
- Web page or health article posted to site
- Newsletter page posted to site
- Existing page localized and optimized
OR
- Client provided page added and optimized
- Urchin Visitor Analysis and client conversion report
- Keyword tracking in major search engines for 15 keywords
- Google Analytics and Webmaster Tools added to web site
- Site map creation for new pages and submission to search engines
- Internal links
- Submission to respected medical or local business directory
- Link network page
- Client mailing list management
- Newsletter development
- Newsletter distribution by email
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