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Laser targeting a GOALS Powered™ Website
With GOALS, you quickly identify the elements of your online marketing that achieve the strongest return on investment. GOALS Plus allows you to channel marketing budget into areas that work for your medical practice marketing while maintaining a lower level of activity in other areas.
GOALS Plus Adds Flexibility and Cost Control
The GOALS Plus program lets you decide what areas of online marketing are important to your business and create the best fit with your offline marketing strategies. Because you have access to accurate and up to date information, along with expert analysis from seasoned online marketing professionals, you can quickly direct additional budget into areas that work well for your patient population and away from areas that don't generate a healthy return. GOALS Plus allows you the flexibility to experiment and find the perfect combination of strategies that provide the greatest return within the budget you allocate.
Web Pages or Yellow Pages?
Many of our customers have found that GOALS Plus demonstrates a higher return than some traditional offline advertising and achieve better marketing results by reallocating funds from offline to online strategies.
Because decisions are based on measurable results, risk is reduced and marketing plans produce more reliable and repeatable results.
GOALS PLUS Options
Custom Newsletter
- Original newsletter content (News Blog)
- Custom Graphics or image
- Promotional campaign (coupon or banner)
- Advanced campaign tracking
- Archive copy of newsletter loaded to website
AND/OR
Custom Web Content
- Original page content, article, or on topic of choice
- Custom Graphics or image
- Key worded and optimized
AND/OR
Sponsored Keyword Management (Pay-Per-Click)
- Campaign ad development
- Keyword research and selection
- Competitive analysis
- Advanced campaign reporting
- Bid management
- Advanced keyword position reports
- Ongoing campaign management
AND/OR
Promotional Campaign Management
- Campaign planning
- Banner/coupon/campaign development
- Campaign distribution
- Conversion Monitoring
To achieve the best effect, we recommend starting your GOALS Plus program with a complete site optimization package
Site Optimization Package
- Keywords added to pages for appropriate density
- Localization added if appropriate
- Title, description, and keyword meta tags added
- Image alternative text (alt tag) and id added
- H tags key worded
- Footer text added
- Up to 15 pages
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