Website Optimization with Keywords

Posted: Jul 26 in Medical Marketing tagged by Ines

Medical website optimization should start with a sound keyword strategy. Keywords, being the words and terms used when performing a search, are an essential part of website optimization because they are what the visitors are searching for. For quite some time, it was thought that simply filling your content with keywords would help increase your page’s rank in search engine results. Over time, however, the search engines became much more sophisticated and the way they view keywords has changed.

Finding the Right Keywords
One of the most beneficial healthcare website optimization tips is to make sure you find the right keywords. Keywords should:

  • Describe the topic and content of your page
  • Be popular search terms
  • Generate a small number of results after searching for them

Using tools like Google’s Keyword Suggestion Tool can help you research and find keywords for your site that meet this criteria.

Using Keywords
In the past, optimizing your website meant stuffing your keyword META tag and the first 100 words of your web page with as many keywords as possible. Again, this is no longer the case. Google and other search engines completely ignore the keyword META tag nowadays to prevent keyword stuffing. The search engines have also gotten wise to stuffing the first part of the web page with keywords; now, they look throughout the entire page for relevant content reflected by these keywords.

Used right, keywords will do wonders for your medical website’s optimization. Make sure to do your research and find keywords relevant to the content on your specific page. Once you have your targeted keywords, you will need to utilize them throughout the page. It’s recommended that they appear 5 to 10 times per every 100 words to best optimize your website. Other tips for using keywords effectively include:

  • Place them between header tags.
  • Place them in bold or italics.
  • Don’t sacrifice readability for using keywords. If it doesn’t fit or looks awkward, write normally and fit the keyword in where you can.

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