The online advertising space is increasingly competitive and keeping costs manageable while increasing visitors to your website is where our internet marketing experts excel.
The ifX Medical Internet Marketing Advantage
Our internet marketing programs include the following strategies:
- Competitive Analysis:
- We begin all marketing programs by comparing your website’s performance with the top five competitive websites in your marketing space. This analysis provides a baseline for performance monitoring and reveals opportunities for keyword targeting
- Keyword Research:
- For each client, we establish a keyword universe of up to 10,000 search terms specific to your medical specialty and the products and services you provide. Each keyword is defined in terms of its value to your online marketing strategy using PPC costs, search volume, and competitiveness.
- Medical Content Development:
- High quality medical content assets created by professional writers attract visitors and create community. Each content asset we add to your site is optimized and monitored from the moment it is published. Using WordVision, a sophisticated analysis tool, our writers identify opportunities for advancing position of your website in search engine results pages and craft medical content to capture these opportunities
- Page level optimization:
- Search engine friendly menus, easily indexed and well crafted page content, keyword research and appropriate use of optimized markup ensures your website is found and properly indexed by search engines. Each authority page on your website is tested for page strength and opportunities for improvement are identified.
- ROI monitoring:
- Throughout our engagement as your Internet marketing company, we monitor your site’s search engine position and compare changes in position in relation to content assets added and your competitor’s position.
- Link building:
- Internal semantic linking and inbound links from credible sources increase the authority of your website and allow it to rank higher in search engine results.
- Socialize and syndicate:
- Engage potential clients online by establishing social profiles and establishing influential relationships in relevant communities. Instead of waiting for potential customers to visit your site, syndication with RSS feeds and email newsletters increases the reach of your site beyond traditional online channels.
Search Engine Optimization Programs
We’ve tried to make selecting an SEO program by grouping services into four programs. If you would prefer to talk with us about a comprehensive search engine optimization strategy for your website, complete the contact form or call us:
Medical SEO
Enhance search engine position and develop community through weekly content creation, page optimization, inbound linking and a monthly patient newsletter. More…
SEO and Social Media
Supplement our Medical SEO program by integrating social media marketing. More…
Medical Website Launch
Quickly capture market share and increase conversion potential for new websites or existing sites failing to capture high traffic keywords. More…
Search Engine Marketing
Use pay-per-click and paid inclusion to build traffic to your website quickly. We’ll help you mange bidding on Google and Yahoo keyword sponsorship programs as well as getting you listed in the most useful of the paid directories for medical program. Contact us for more information