Submitting to Medical Directories

Posted: Jul 02 in Linking tagged Linking Strategies by Ines

One of the most important aspects of good website optimization is to get high-quality incoming links to your website. The most common website optimization tip for achieving incoming links is to submit your site to one or more directories. Directories help optimize your website because they can provide your site with the coveted incoming link. Of course, submitting to multiple directories means more incoming links and hopefully, better search engine results.

False Promises
Unfortunately, many website optimization services brag that they can submit your website to hundreds of directories for a fee. On the surface, this looks quite promising. After all, the more incoming links the better for the search engine results, right?

For those who understand web page optimization, such claims are laughable. Those who work with a legitimate website optimization service understand that in order to achieve the desired result from incoming links, the referring site has to be reputable—just any old site won’t do. Submitting your medical website to a relevant directory that is respected by the search engines is the right way to go.

How Directories Work
Directories work by having webmasters submit the URL (the address) of the website along with a description. The staff of the directory then review each submission, including the description, to see if the website meets the standards to be listed in the directory. If approved, then the site’s name, description, and URL are listed.

When the search engines crawl these directories, they pick up the URLs for the sites they link to. If the directory is selective and accurate in how they categorize sites, then a backlink from one of these directories can go a long way toward helping increase your website’s search engine results. There are all kinds of legitimate health and medical directories out there that may help move your site up in listings.