Marketing Plan: Medical SEO

Visit the Site: Gulf Coast Bariatrics

Description:

Dr. Thomas Bass, MD, FACS is a board-certified South Florida general surgeon specializing in bariatric surgery. Dr. Bass needed a second website to extend his marketing reach from his central location in Hollywood, Florida, across the peninsular to the gulf coast. 

Our medical website designers created a custom website design based on Dr. Bass’ requirements. The bariatric website focuses on promoting LAP-BAND, gastric bypass and gastric sleeve surgeries.  Emphasizing patient education and bariatric success stories, the site integrates video and image testimonials to create an interactive experience for people considering bariatric surgery.

The site features a secure registration forms that allows patients to provide private information in an encrypted format to maintain confidentiality.  The form allows insurance precertification to begin prior to the first visit by the patient which increases efficiency for the office and convenience for the patient.

The website also combines BMI calculators, weight loss tips and suggestions, along with an up-to-date schedule of events, seminars, and support group meetings to provide existing patients and prospects with all of the services they require related to learning  about and adjusting to life after weight loss surgery.

Marketing Plan: Medical SEO

Visit the Site: Surgical Weight loss Center

Description: 

Dr. Daniel Cottam and Dr. Christina Richards of the Surgical Weight Loss Center of Utah wanted a medical website to promote Roux-en-Y Gastric Bypass, Lap Band, Sleeve Gastrectomy, Bileopancreatic Diversion with Duodenal Switch, and  Revisional Bariatric Surgery while strengthening their relationship with Salt Lake Regional Medical Center.

Our medical website developers used the Wordpress publishing platform to build a medical marketing website focusing on the bariatric procedures performed by Dr. Cottam and Dr. Richards. The website features weight loss surgery video, a blog for providing tips on weight loss and bariatric surgery, and a gallery for show casing patient results.

Marketing Plan: Medical SEO

Visit the Site: Midwest Weight Control

Description: Midwest Weight Control is one of Minnesota’s leading providers of medical weight loss and medical aesthetics services.   The medical website design for the clinic promotes three marketing funnels in an easy to navigate, information filled site. 

By dividing the site into sections, visitors to the site can quickly navigate to bariatric or aesthetic services or use the integrated full featured shopping cart.  Each marketing funnel leads visitors to a strong call to action and the site boasts an excellent conversion rate in each funnel.

The site demonstrates, several navigation techniques for highlighting significant features  of the site including a regularly updated blog, news and events section, before and after photos with patient testimonials. and the e-commerce section.

Marketing Plan: Medical SEO and Social Media

Visit the Site: Palmyra Surgical

Description: Dr. John Bagnato of Palmyra Surgical in Albany, Georgia required a medical website to promote gastric band surgery.   Dr. Bagato had several key objectives for his website design project.  The website had to be capable of frequent updates, maintain a blog and a growing list of patient information, support embedded video throughout, and integrate well with social media marketing initiatives.

 Using the Wordpress publishing platform, ifX Medical website developers created a marketing website using one blog for showcasing patient testimonials and a second blog for weight loss tips and bariatric surgery advice.  Both blogs support video insertion into the post for interactive testimonials from patients and instructional video developed by Dr. Bagnato.

Video for the Palmyra Surgical website uses the Limelight content delivery network for fast, scalable delivery of an unlimited number of videos.

As part of Dr. Bagnato’s social media strategy, Twitter is integrated into the main page of the site displaying latest tweets as they are posted. Twitter is used as a news board for the practice to make upcoming events, important notices, and general bariatric surgery micro blog posts available to a wider audience.

Marketing Plan: Medical SEO

Visit the Site: Bradenton Surgical Group

Description: The general and bariatric surgery website ifXmedical designed for Drs. Erbella and Bunch of the Bradenton Surgical Group,  highlights  the LAP-BAND and single incision surgeries that thepractice is known for throughout northwest Florida.  The group wanted to increase their online exposure by targeting LAP-BAND related keywords and emphasizing the benefits of this procedure on the website.

ifXmedical used flash driven banners in high profile areas of the site along with a content driven dynamic publishing platform and a weight loss blog as part of a strategy to build traffic to the site and aid in conversions through the site’s contact form.

Marketing Plan: Medical SEO

Visit the Site: Ihde Surgical Group GERD Microsite

Description: Dr. Glen Ihde, a noted general and bariatric surgeon in Arlington, Texas, wished to highlight the addition of the new Transesophageal Incisionless Fundoplication or TIF procedure to his list of services.  Although there is crossover between bariatric surgery and GERD surgery, it was felt that a separate website to target GERD related keywords was the correct approach to meeting Dr. Ihde’s online marketing goals for the TIF procedure.

ifXmedical created a GERD microsite  design to support Dr. Ihde’s existing marketing collateral and to provide education information specific to the GERD patient population. Using a dynamic website publishing platform, EsophyX TIF video, and GERD blog, we targeted reflux related keywords for authority pages on the site and using the medical SEO program continue to extend the site’s visibility in the Dallas and Ft Worth area for heartburns and GERD searches in major search engines.

Marketing Plan: Medical SEO

Visit the Site: Nova Medical

Description: Nova Medical, located in Beverly Hills, California, needed a website to promote an array of weight loss, spa, and anti-aging services. The dynamic nature of the practice and the desire to highlight monthly promotional items were important requirements of the new website design.

Using a dynamic content publishing platform and an easily updated XML driven flash banner, we created a design to emphasize the main service categories for the practice and make access to these areas easy and intuitive for website visitors.

Incorporating a health tips blog into the design as part of the medical SEO program allowed our medical content writers to focus on new services as they were introduced into the practice and focus semantic linking and content creation efforts toward capturing search engine placement and higher visibility for the new services.

Marketing Plan: Medical SEO

Visit the Site: Rochester Center for Healthy Living

Description: Dr Catherine Waller, a functional medicine specialist practicing in Rochester, Michigan, wished to enhance her web presence to make more information about functional medicine and anti-aging available to her patient. 

Her existing website, though well established, was not search engine friendly and contained mostly duplicated content from product suppliers and open-source information websites. Because the duplicate content was devalued by search engines, Dr. Waller’s website had poor search engine position for significant keywords in her niche and was difficult for potential patients to find.

After redesigning the Rochester Center for Healthy Living website and placing it on a dynamic publishing platform, ifXmedical content writers rewrote the entire website content to focus on high traffic keywords within Dr. Waller’s market. Using an ongoing strategy of populating the website with keyword targeted educational content; the website is gaining significant position on major search engines with a subsequent increase in both traffic and conversions.

Marketing Plan: Medical SEO

Visit the Site: Medical Weight Loss of New York

Description:  As a specialist in treating obesity in children and adolescents, Dr Wendy Scinta wanted a website for online marketing of her Central New York City medical practice.  Dr Scinta promotes the concept that the guess work and misinformation that works against so many dieters can be replaced by science to achieve dramatic and long-lasting weight loss.

Dr. Scinta wanted her medical website to focus on providing reliable health and weight loss information as well as showcasing the amazing result achieved by her patients.  ifXmedical redesigned the New York City office medical website to conform to the practice’s branding and marketing collateral along with fully optimizing the site to target high traffic keywords in the medical weight loss vertical market. Using a dynamic content publishing system, we added a Weight Loss Tips section to provide short, relevant weight loss ideas to the medical website’s visitors as well as providing a convenient method for adding keyword rich, internally linked content to the site on a weekly basis.

ifXmedical also provided a monthly patient email newsletter, automatically generated by the medical website, as a medium for extending the reach of the website in a more proactive way. Along with clinic news and schedules, the newsletter automatically includes summaries of the latest weight loss tips and invites readers back to the website to view the full weight loss tip and to add thoughts and ideas using the integrated commenting system.

Marketing Plan: Medical SEO

Visit the Site: Central Ohio Nutrition Center

Description: Central Ohio Nutrition Center (CONCI), a leader in medical weight management services throughout Columbus, Ohio, celebrated its thirtieth year of service in March 2009. To mark the occasion, Judy Loper, PhD., the Center’s Director, requested ifXmedical redesign the CONCI medical website to demonstrate their continuing commitment to patient success. 

After providing a new look for the site, we upgraded the core architecture to use a dynamic publishing platform as a content management system for the CONCI staff. Using a content management system allows CONCI staff to update patient information on the site such as weight loss blogs, schedules, and page content.

Because commitment to patient success is the primary focus of the site, the main page features a large Flash banner showcasing some of the impressive weight loss accomplishments achieved by patients. The banner encourages click through to a gallery of patients that is updated each month as part of an ongoing online marketing program.

CONCI has established a strong traditional marketing program which is supplemented by an online program featuring content updates, a patient newsletter, and addition of new testimonials. CONCI staff supplements the original blog content created by ifXmedical’s writing team with their own weight loss tips and information in a full featured blog on the website.