Caffeine Affects Website Search Engine Optimization

Posted: Jun 25 in Copywriting tagged seo web design by Ines

Drinking six cups of coffee a day is not the answer to better SEO positioning. But Google’s new Caffeine does add an extra buzz to Google’s ranking methods and may help sites with quality content achieve higher search engine rankings.

Caffeine is Google’s new search index. It stores all of the web content brought back to Google by the search engine spiders. From their index, Google is able to provide a site’s search engine ranking. According to Google, Caffeine stores content in a different manner than the older index. Before, content was stored in layers so that different content was refreshed at different rates depending on which layer it was stored in. Since the entire web had to be analyzed in order to refresh just one layer, it could take weeks to update the index. With Caffeine, however, content on the web is analyzed in smaller portions, so the index is updated continuously, and content is refreshed as soon as the index is updated rather than waiting for spiders to finish crawling the entire web.

What This Means for Search Engine Optimization Management

Traditional SEO techniques can still be applied to medical website content with the new Caffeine. According to Google’s engineers, the index will still rely heavily on SEO keyword strings, so it will still be necessary to optimize pages. The only difference is that, with Caffeine, the result should show up in the search engine ranking much more quickly than before.

Since fresh content is more likely to be indexed faster, SEO techniques can also be applied to social media content for an extra boost in the search engine results page!

Give Your Search Engine Ranking a Jolt of Caffeine

Google announced that its new index, Caffeine, will help bring fresh content to the search engine results page much more quickly than its old index. This is good news for those who apply SEO techniques to social media and community driven content because it means that blog comments, wall postings, and tweets will all be indexed in a way that boosts the website’s search engine optimization.
Because Caffeine works much more efficiently than other web indexes, website owners may find that their SEO positioning moves much more frequently. One day they could be sitting atop the search engine results page, only to find their search engine ranking to fall over the next few days. While this may seem shocking to those who invest a great deal of time and resources into applying SEO techniques to their content, Google does remind website owners that it works the other way as well: sites can move into a more favorable SEO position much more quickly.

If you rely on website search engine optimization to drive organic traffic to their site, Google offers the following suggestions to help keep your site in favor with the search engine spiders:

• Continually look for opportunities to expand or update the content on your site for improved keyword targeting.
• Re-evaluate your current keywords, and always look for opportunities to expand and capture more long-tail keywords.
• Build a site that contains clean code and a clear site structure.
• Look for opportunities to capitalize on social media as real-time results will be better integrated with search results.
• Monitor your competitors, as new content brought in by them will also be indexed more quickly.

Despite concerns that website owners may have, Google contends that Caffeine will help to better reward those who deliver fresh, quality content on their website and stop those who use Black Hat SEO from taking over the most coveted spots.