Website Audits
Website audits evaluate your website and identify opportunities for improvement.
An audit incorporates business intelligence data and usability analysis to give you a complete picture of your websites effectiveness in achieving your business goals.
A medical website audit examines –
Search engine optimization:
- Broken links
- Code errors and validation
- Duplicate content
- Title tags and meta description
- Pages not indexed in major search engines
- Internal link structure and link value
- External links (backlinks) and anchor text
- Server errors
- Social media visibility
Usability and conversion:
- Goal identification
- Call to action location
- Site Navigation
- Obstacles to goal completion