Google Website Optimizer
Use this exceptionally powerful testing tool to evaluate changes to your medical website and the effect on conversion rates.
Appropriately identifying elements to test and then creating and executing experiments can quickly increase the return you receive from your marketing expenditure. Our optimization team can eliminate the guesswork associated with making changes to your site. Even simple things like the color and positioning of your call to action can make a significant difference to the number of people who respond to it.
Example test elements:
- Product and Service Pages: Identify content combinations that drive more website contacts
- Lead generation forms: Streamline forms to reduce abandonment before submission
- Landing Pages: Improve landing pages by testing variations head to head to find the best page
- Site Changes: remove guesswork from design changes to ensure a simple change doesn’t reduce conversions
We offer:
- Website audit to identify testing opportunities
- Selection of appropriate test elements or pages
- Landing page design and development
- Experiment design and code installation
- Test management
- Results interpretation and implementation of identified improvements