Landing Page Optimization for Better CTR

Posted: Feb 28 in Conversion tagged Landing Pages by Nic

Healthcare website optimization no longer means using techniques to only rank high in the search engine results page. Nowadays, website optimization services need to take optimization a step further and get visitors to perform some sort of action. In e-commerce, web page optimization should take the visitor from clicking on the link in the results page to making a purchase on the site. For a medical website, it may be harder to track, since the goal is to convert the reader into a patient; unless appointments are made online, it may be hard to analyze click-through rates, but it doesn’t make it any less important.

How to Get Visitors to Act – Optimizing Your Website for Action
Landing page optimization may be one of the most important website optimization tips you can follow. The landing page is the point of entry to your website. It could be the home page or a page that’s rich with content. Landing pages need to be optimized not only to rank high enough to draw visitors in, but also to show how your medical practice can help them.

Providing answers to your visitors and gaining their trust will help convince them to take action—to become your patient. Here are some steps you can take to encourage conversion:

• Make sure the headline corresponds to your content. This helps your SEO, but it also lets your visitors know you’re not out to trick them and are there to help them.
• Personalize the conversation. Make your visitors feel like you understand their problems and are speaking directly to them.
• Ensure that their questions are answered clearly and concisely. Don’t drone on without saying anything.