Medical Marketing Blog | IFX Medical Website Design and Marketing

Mistakes that Affect Design Usability

Posted: Mar 16 in Usability by

Unless you’ve studied some aspects of web design and usability, odds are you have no idea how certain aspects of your medical website could actually be hurting your visitors’ user experience. Web usability defines how easily a person can use, or enjoy using, a particular website. In the case of a website for medical practices, a site is considered usable if the visitors can easily find the information they’re looking for. [Read more]

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Website Usability Best Practices: Headings

Posted: Mar 08 in Usability by

Those who work in website designing are aware of the fact that most people scan web pages for information rather than read the pages word for word. Websites for medical information are no exception. When visitors come to your medical website, they first scan the pages to see if the information they’re looking for is there. Once they determine that the web page has what they’re looking for, they may proceed to read the content. [Read more]

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Header Tags for SEO Friendly Web Design

Posted: Mar 01 in Web Design by

The way a website is formatted can have a large impact on its search engine optimization. SEO website designers take great care when using certain tags to help increase search engine rankings. One of the more simple SEO techniques they use is formatting text using the header tags. [Read more]

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Landing Page Optimization for Better CTR

Posted: Feb 28 in Conversion by

Healthcare website optimization no longer means using techniques to only rank high in the search engine results page. Nowadays, website optimization services need to take optimization a step further and get visitors to perform some sort of action. [Read more]

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Optimizing Your Medical Website for SEO and Speed

Posted: Feb 10 in Usability by

It’s a common misconception that if you optimize your website for SEO purposes, the usability of your website suffers. Many people also believe that creating a usable website for your visitors hurts web page optimization efforts geared toward higher search engine rankings. Fortunately, nothing is farther from the truth. [Read more]

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Medical Website Optimization Tips

Posted: Jan 15 in Medical Marketing, Web Design by

Optimizing your website doesn’t have to be an arduous task. Sometimes you can take some simple steps to help your medical website rank higher in the search engine results. [Read more]

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The Importance of a Good User Experience

Posted: Jan 01 in Usability by

It may be obvious that if you make use of website usability best practices, your visitors will have a better experience. But what exactly defines a better user experience?

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Link Farms – Bad Medical Marketing Strategy

Posted: Dec 15 in Linking by

Incoming links are a big part of medical Internet marketing. Any good medical Internet marketing solution involves enhancing search engine optimization by attracting links from other websites. Unfortunately, not just any website will do.

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HTML5 and Medical Website Development

Posted: Dec 08 in Web Design by

Medical website development can be an intimidating process to anyone that is not a professional programmer or designer. Because of everything that medical website development involves, it is often something that doctors and other healthcare professionals outsource to a website design company. [Read more]

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CSS Web Design and the Box Model

Posted: Oct 28 in Web Design by

One of the most common practices in CSS development is the box model. When creating your medical web site design, chances are you want the page to look nice when rendered in the browser. On a CSS web page, it can be described as a box that wraps around HTML elements, and it consists of the:

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