Medical Marketing Blog | IFX Medical Website Design and Marketing

Pinterest is now the third most popular social networking site in the United States, which makes it an important resource for medical practices to reach out to potential patients in an effort to create meaningful connections.

A recent report from Experian found that Pinterest users fit a different profile than the types of social media users that are spending time on other websites. That means instead of just providing another route to reach the same people, Pinterest can actually help your medical clinic to reach those who are not spending time on Facebook and Twitter. [Read more]

Before and after pictures are very important selling aspects of your medical website. These are the images potential patients will refer to in order to see just what your practice can do for them. They want to see people who are just like them, with issues concerning weight and body image, and how your practice transformed their bodies into the brand new people they are today.

Sometimes pictures are not enough for people on the Web to decide whether or not to schedule an appointment that very minute. They want to be able to see how patients’ bodies have transformed for the better in every way possible—being able to visually relate to your patients could really make a difference in whether or not website viewers make that initial phone call. [Read more]

Among the newest trends to hit the social networking scene is Pinterest. Pinterest is a unique photo sharing platform that encourages users to “pin” beautiful images from around the web onto a virtual bulletin board.

Pinterest users are able to connect their Pinterest boards to their Facebook and Twitter accounts as they browse the web and show off images that they think their friends would like to see. A recent count reveals that Pinterest has upwards of 10 million users, which makes Pinterest an important new platform for businesses to get involved in as you are expanding your presence on the web. [Read more]

Facebook has just launched Timeline for brand pages, introducing several new features and a short window for medical practices to preview them before the mandatory rollover at the end of March. What do the latest changes in Facebook mean for your medical Clinic? The introduction of Timeline to brand pages on Facebook may widen the gap between medical clinics who market by shouting and those who engage patients in conversation. [Read more]

It takes so little to make people happy, yet most businesses fail dismally at creating online experiences of value for their visitors. In fact, according to Avinash Kaushik, digital evangelist for Google in his keynote address to the Search Engine Strategies Conference in London last week, we “suck “at it. [Read more]

Your website’s income generating potential is directly related to its ability to have visitors respond to a call to action or convert. In some cases, a conversion represents significant financial value to your medical practice, meaning that inadvertently obstructing conversion can have a direct effect on the bottom line. Here is a list of issues that we frequently see interfering with website conversion rates. [Read more]

Even though Google+ is late to the party and faces an uphill battle to win significant market share, this does nothing to detract from its importance as a marketing channel for medical practices. Google+ offers something that Facebook does not: a close relationship with the largest search engine on the planet. For this reason alone, getting on board with Google+ Pages is an important strategy to implement as soon as possible. [Read more]

Online marketing is an attractive alternative to poorer performing traditional marketing channels. This is due to the better performance that online marketing has to offer in comparison with other marketing methods, as well as its lower cost, more precise targeting and ability to better manage results. As the bulk of medical marketing budgets are being allocated to online strategies it is crucial to ensure that the full potential of an online marketing program is achieved. More and more people are moving into the online marketing arena. Having structured marketing goals with a successful methodology to achieve them is becoming increasingly important. Here is a checklist of items that may be missing from your current online marketing plans that will play a significant role in its success. [Read more]

Forty-percent of all smartphone users have downloaded barcode scanning apps, and this trend has made quick response (QR) codes increasingly attractive for online marketers. QR Codes create a host of new opportunities for inviting patients to interact with your medical practice. [Read more]

Maintaining an accurate local search listing for your medical practice in Google Places may have just become a little harder. Google will now use information gained from user reports and other undefined sources to update address, hours and name data in Google Places even for claimed and verified businesses. [Read more]