Medical Website Blog

Creative Introductions for a Better User Experience

Posted: Aug 06 in Medical Website Blog tagged by admin

When people talk about website usability, the conversation usually gravitates toward website usability best practices like minimizing Flash, easy navigation, and the proper use of images and colors. However, it’s not often that the topic of the website’s introductions comes up, even though it’s one of the most basic of all usability guidelines. After all, if your visitors don’t know that they’re on a medical web site, you haven’t done a good job designing your site.

 Creative Introductions
To explicitly tell visitors that they’re on a website for medical practices, there needs to be a pitch. The pitch tells them more than just the name, or header, would. It tells about the services offered, the qualifications of the medical professional, and any other information that would make them your patient over someone else’s.

 But the pitch doesn’t have to be boring. The use of graphics, written content, and imagery goes a long way toward conveying to your visitors what exactly you’re providing to them. The pitch should use all of your creative juices to shout to your visitors exactly what you do and why this is important to them. This makes them stick around to read the other content on your site.

 The Pitch and User Experience
Aside from telling visitors that they’re on a medical web site, the pitch keeps the visitor interested. Instead of asking, “Who is this person and what do they do?”, they’re asking for more. This experience keeps visitors engaged in a website and coming back for more.

Good Navigation = Good User Experience

Posted: Aug 04 in Medical Website Blog by admin

When designing a website for medical practices, one of the most important aspects is a clear and simple navigation system. Visitors to a medical website are often looking for specific information and they want to find it quickly. Being able to easily navigate your website leaves them with a good user experience, and the ability to easily use your site can make the difference when they’re looking for a healthcare provider they can understand and trust.

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Does Website Optimization Work with Blogs?

Posted: Jul 30 in Medical Website Blog by admin

The word “blog” is the combination of “web” and “log.” While a blog can certainly increase your medical website optimization results, the blog itself can benefit from some of the website optimization tips that are out there as well.

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Creating Your Landing Page

Posted: Jul 28 in Medical Website Blog by admin

Good medical website optimization requires a close look at the landing page. The landing page is generally the first page a visitor sees when they click a link that brings them to your website. Landing pages are broken into two categories: reference landing pages and transactional landing pages. Since we’re discussing website optimization, we’ll be taking a look at reference optimization and some of the website optimization tips that can help visitors stay on these pages.

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Website Optimization with Keywords

Posted: Jul 26 in Medical Website Blog by admin

Medical website optimization should start with a sound keyword strategy. Keywords, being the words and terms used when performing a search, are an essential part of website optimization because they are what the visitors are searching for. For quite some time, it was thought that simply filling your content with keywords would help increase your page’s rank in search engine results. Over time, however, the search engines became much more sophisticated and the way they view keywords has changed.

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