Your website’s income generating potential is directly related to its ability to have visitors respond to a call to action or convert. In some cases, a conversion represents significant financial value to your medical practice, meaning that inadvertently obstructing conversion can have a direct effect on the bottom line. Here is a list of issues that we frequently see interfering with website conversion rates. [Read more]
Tagged: CRO | Comments: NoneEven though Google+ is late to the party and faces an uphill battle to win significant market share, this does nothing to detract from its importance as a marketing channel for medical practices. Google+ offers something that Facebook does not: a close relationship with the largest search engine on the planet. For this reason alone, getting on board with Google+ Pages is an important strategy to implement as soon as possible. [Read more]
Tagged: Google | Comments: NoneOnline marketing is an attractive alternative to poorer performing traditional marketing channels. This is due to the better performance that online marketing has to offer in comparison with other marketing methods, as well as its lower cost, more precise targeting and ability to better manage results. As the bulk of medical marketing budgets are being allocated to online strategies it is crucial to ensure that the full potential of an online marketing program is achieved. More and more people are moving into the online marketing arena. Having structured marketing goals with a successful methodology to achieve them is becoming increasingly important. Here is a checklist of items that may be missing from your current online marketing plans that will play a significant role in its success. [Read more]
Tagged: Internet Marketing | Comments: NoneForty-percent of all smartphone users have downloaded barcode scanning apps, and this trend has made quick response (QR) codes increasingly attractive for online marketers. QR Codes create a host of new opportunities for inviting patients to interact with your medical practice. [Read more]
Tagged: Linking Strategies | Comments: NoneMaintaining an accurate local search listing for your medical practice in Google Places may have just become a little harder. Google will now use information gained from user reports and other undefined sources to update address, hours and name data in Google Places even for claimed and verified businesses. [Read more]
Tagged: Google Marketing | Comments: NoneUnderstanding today’s biggest challenges for medical search engine marketing may provide key insights into effective SEO strategies for 2012. Identifying these challenges is now easier with the 2012 Search Marketing Benchmark Report released by Marketing Sherpa this month. The report describes the latest strategies that search engine marketers are using to increase website traffic and improve both quantity and quality of web driven leads. Content creation, establishing a formal SEO process, making incremental SEO improvements and focusing on local search integration top the list of challenges identified by 1,530 online marketers from around the world, and overcoming these challenges will have the largest impact on search engine marketing strategies for the coming year.
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It may seem like a good idea to offer a text alternative to your phone number on your website, but the negative effects quickly outweigh the “cool factor” of vanity phone numbers. Vanity phone numbers may be beneficial for use on TV commercials and billboards where exposure time to your advertisement is limited to a few seconds so that people can remember how to contact you, but there are no time constraints when someone visits your website. When browsing your website, your visitors have all the time they need to locate and use your phone number if they would like to. So what’s the harm in adding a catchy mnemonic to your website in place of your phone number? The first is visibility and the second is usability. [Read more]
Tagged: Local Search | Comments: 2 responsesAfter failing in its bids to purchase both Yelp and Groupon, Google has launched a variety of similar online properties indicating that it is pushing hard to dominate the local search space. So how does this influx of resources affect marketing strategies for medical practices? If this sector of search is growing, positioning your website to perform well for both mobile and local search will quickly show benefits for your practice. [Read more]
Tagged: Local Search | Comments: NoneAfter a couple of false starts, the Google+ (pronounced Google Plus) Project has launched in limited release and is positioning to go head to head with Facebook as a social network destination. What are the implications for medical practices that are connecting with patients using social media? Is Google+ going to dilute your social media presence, and if so is it worth creating yet another social media profile for your brand? [Read more]
Tagged: Google | Comments: NoneWhen SEO website designers optimize a page for the search engines, much of their time is spent looking at the written content that will appear on it. Content, after all, contains the keywords that make for SEO friendly web design. Using these keywords throughout the content and formatting them to show their importance can really boost a website up to the top of the search engine results page. [Read more]
Tagged: Medical Website Design | Comments: None