Medical Website Design Blog

In an online marketing landscape that exists in constant flux, it’s easy to become frustrated by algorithms that change dramatically and without warning. What propelled you to the peak of Google popularity yesterday may leave you lost along the long tail today. Once-ubiquitous SEO strategies like keyword stuffing have become ancient history, while even long-healthy practices like link building have become a little less important in the face of evolving criteria. But most see content as one pillar of SEO that will never crumble. [Read more]

Broken down to its most basic concept, the internet generates content for people to read. We use robots and algorithms to organize this content, but the machines aren’t the ones reading the content at the end of the day. Whether you are reading for pleasure, information or business, you are more likely to engage with content that moves you. It doesn’t matter where or how you were directed to that content—if it is premium quality and you enjoyed reading it then you are more likely to connect with the writer, company or physician who published that article. [Read more]

Berating readers with wellness tips and how-to advice isn’t going to get them coming back for more. Your website shouldn’t be a platform for lectures on how to live a healthier life. Instead, you can use your blog to your biggest advantage by generating content that shows wellness and happiness, not one that just talks about it. As Mark Twain said, “Don’t say the old lady screamed. Bring her on and let her scream.” [Read more]

To keep online patients visiting your webpages and your office, you need to offer them an incomparable user experience. Your medical website should embody all the best elements of a great internet experience—visitors should be able to quickly and easily access free, useful information and contact your office for more. Here are some tips for providing your potential patients with the best possible experience on your site. [Read more]

Effective medical website design incorporates an optimized content marketing strategy What do optimized medical content, social media and search engines all have in common? Altogether they play a decisive role in the success of your medical website. More than ever, optimized content is driving website success in search rankings and social media, making an optimized [...]

Enhancing your Medical SEO strategy requires the right combination of keyword quantity and quality content. You need the right medical keywords, showing up in the right places with the right amount of information and services to back up the search terms. [Read more]

How do we keep our medical marketing emails from getting glossed over or promptly deleted? We need to directly target the subscribers who are most interested in what we have to say and provide them with relevant, interesting medical content. Email engagement hinges on frequently providing valuable information, but the quality of your content and the intervals at which you send it won’t matter if you’re targeting the wrong people. [Read more]

Successful medical website design integrates client content marketing and SEO strategies. Though some medical practices may hire separate SEOs (search engine optimizers) and content marketers to promote their medical websites, finding a company that uses a converged medical website design and medical marketing company to integrate their website’s SEO and content strategies into one highly [...]

At its core, the World Wide Web is based on the principle of making information easily available at anyone’s fingertips. For your medical practice to be successful online, your medical website design should make it easy for people to find you, locate the information that they need and provide answers to questions or solutions for problems that they have. [Read more]

The very nature of good medical website content makes it ideal for marketing and SEO. Having great content on your site gives you an organic means of building external links, improving rankings for long tail keywords and creating a community around your brand online. It gives you a higher conversion rate, higher organic search rankings, a stronger social following and more brand visibility. [Read more]